Brookfield & Madison Party Rental maximizes efficiency with IntelliEvent
Madison Party Rental specializes in expert event rentals and setups for occasions of all sizes. From intimate birthdays and milestone graduations to weddings and anniversaries, they provide essential equipment—tents, tables, chairs, and more—delivered with a strong focus on quality and customer service. Operating from two convenient locations, the company consistently meets the unique demands of each event.
The partnership with IntelliEvent began in 2008 at the ARA Show in Las Vegas, where the team met founder Don Romeka. Since then, IntelliEvent Lightning has become essential to their operations, supporting quoting, inventory transfers, invoicing, QuickBooks integration, and more. From the start, key benefits such as streamlined connectivity, better inventory control, easy email quoting, and online payments were clear and have only grown with the company’s needs.
One feature that stands out is the ability to send batch emails. Marty Boebel, General Manager and spokesperson for IntelliEvent, explains how this capability has greatly improved communication during busy periods. On peak weekends—especially during graduation season, with dozens of deliveries sending one personalized message to all clients has nearly eliminated the flood of “What time are you arriving?” calls. Marty says, “It cut those calls asking when we were coming to practically zero,” allowing staff to focus on other priorities and improving the overall customer experience.
The long-standing partnership is rooted in trust, adaptability, and shared goals—helping the rental company manage seasonal demand while maintaining high service standards. With IntelliEvent’s tools continuing to support day-to-day operations, the Madison Party Rental team remains well-equipped to deliver outstanding events year after year.